Mark Pittaccio is a strong advocate for the role of behavioural economics in business. put simply he believes that gaining a thorough understanding of how real people make real decisions in the real world will provide a strong competitive advantage to those organisations who embrace it.
Whether in investment, sales, or business as a whole, Mark’s message is clear – understanding the needs and behaviours of your target audience will allow you to develop client propositions that deliver tangible results.
Mark Pittaccio is a well-known public speaker, consultant and commentator on behavioural economics. Known for his lively and engaging style, a keynote talk will include the perfect blend of theory, analysis and application with plenty of useful takeaways. All talks will be tailored to the needs of the client and audience. To discuss Mark’s availability enquire here.
When a room of 200 goes from hubbub to silent in just a few seconds you know you have got a good speaker. Mark is passionate about his subject matter, clear in his message, and came in on time for his talk! “to silent in just a few seconds you know you have got a good speaker. Mark is passionate about his subject matter, clear in his message, and came in on time for his talk!
Nudge Nudge Think Think
This keynote address starts with an explanation of behavioural economics and explains how it can be of benefit to businesses, the rise of behavioural economics is also considered alongside the failure of traditional economic models to explain human behaviour.
Mark then takes a look at what we can learn from how government organisations are using MINDSPACE to ‘nudge’ us into making ‘better’ decisions, as well as how regulators are applying psychological insights to alter behaviour. To close Mark will take the information from his talk and demonstrate how it can be applied to your business or industry to deliver a real competitive advantage.
A thought provoking and entertaining keynote guaranteed to create a buzz in the conference hall.